Antares Vision Group, a global provider of traceability solutions, has joined Result Group as a new Technology partner for all of our traceability project activity. The best has just got better!!
Interoperability and Data Management, with the first collaboration project – Arguably the largest intelligent packaging campaign – just launched… UNO 3 with Hungry Jacks.
This month marked the official commencement of the most significant gamification ever undertaken. For the third year in a row, Result Group has partnered with Hungry Jack’s as a technical provider and manufacturer of the game’s micro labels for the Hungry Jack’s UNO Campaign.
Overall, the technology delivery is similar to prior years, with one significant exception: the adoption of the new traceability solution, provided by the new Result Group’s partner, which enabled expanded possibilities and enhanced interaction with customers due to interoperability, so improving the game.
” From this year and any years going forward from now we are working with our new Technology partner for the traceability, data management authenticity and most importantly consumer engagement, Antares Vision Group. Collaboration with a large global company such as Antares, a pioneer in supply chain traceability solutions providing a wide range of software, helped us increase customer engagement for the HJ campaign and provided more streamlined and real time consumer interaction. The overall Prizes Pool for this year increased to $140,000,000…We started with UNO 1, then UNO 2, and this year we just improved and made it bigger,” said Michael Dossor, Group General Manager at Result Group.
As in previous years, Result Group produced mini cards utilising ground-breaking software, and innovative digital printing technology for the game cards themselves as well as the Herma 500 Label Applicator to that are applied on Drink Cups and Fries Scoops packaging for consumers packaging gamification.
The material selected for the labels gave the game pieces a similar look and feel to actual UNO™ cards and was easy for the consumer to remove and play the instant win game. The label ‘layers’ peeled off easily leaving the proper label layer behind (i.e. middle or base). The labels / tickets include elements to ensure customer comprehension on the winning/non-winning prizes, way to redeem and importantly mitigate fraudulent claims.
The production of the label components involves both conventional flexographic and digital printing presses and then a specialised converting system to bring the game piece together. The latter enabled mass customisation of the cards via digital technology, allowing elements such as text and graphics to be changed from one printed card to the next without stopping or slowing down the printing process. This is all made possible with the Antares Platform DIAMIND, formally lunched at Interpack recently.
“As a starting point, we are thrilled to be working on the largest of campaigns with Antares Vision and using the new DIAMIND Platform. With previous years’ expertise and abilities built year after year, we were able to produce the largest campaign with the minimum manufacturing and printing/labelling risks; Antares Vision simply completed the process with an exceptional solution and the level of interoperability that took the campaign to the next level,” said Michael.
DIAMIND is the integrated, intelligent ecosystem of solutions to power products and supply chains, enabling a data-driven and tailored journey to digital innovation. Connecting physical products with digital identities, DIAMIND runs at the line, factory, warehouse, enterprise, and supply chain levels, and guarantees product quality (inspection systems and equipment) and end-to-end traceability (from raw materials to production, from distribution to the consumer and back) through integrated and cloud data management.
Benefits
- Manage traceability and serialization at the enterprise level
- Comply with global traceability and reporting regulations
- Track raw materials used in manufacturing process
- Optimize recall management and investigations with high-quality, granular data that can be accessed instantaneously
- Mobile Traceability app tracks any batch, movement, and handler and can be used to add critical tracking events (CTEs) and key data elements (KDEs) at any location
About Antares Vision Group
Antares Vision is a leading Supply Chain Traceability Solution.
Its end-to-end digital supply chain visibility solutions help companies protect product authenticity, meet traceability requirements, and deliver a more resilient and agile supply chain. With an integrated solution, you can verify the quality and safety of ingredients and finished goods, fight counterfeits, diversion, and other brand threats, and connect consumers with product provenance and transparency.
- +Reduce Cost
- +Eliminate Complexity
- +Improve Visibility
- +Enhance Control
- +Ensure Compliance
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