Next Generation Consumer Experience
Connected Pack powered by the EVRYTHNG Product creates a new scalable DTC channel. The smart way to engage with the always-on consumer.
FMCG brands innovating with EVRYTHNG
How EVRYTHNG helps FMCG brands
The EVRYTHNG Product Cloud™ gives an Active Digital Identity™ to every item, linked to a smartphone-scannable code or tag on the product. This is your new digital touchpoint.
Connected Pack opens up limitless possibilites
Transform how you reach and retain consumers
Key capabilities for the FMCG industry
- Deliver multiple applications from the same digital identity and code – move beyond tactical QR codes which only give a fixed consumer experience.
- Patented technology to dynamically determine the content and application experience your consumers receive.
- Give consumers access to rich brand and product content, way beyond your limited pack real estate.
- EVRYTHNG connects to your supply chain systems, collecting product data through the product journey
- Enables consumers to get authenticity, transparency and traceability data from a simple smartphone scan
- Integrates with your CRM and CMS to help you get more from your marketing campaigns
- Enterprise-grade PaaS built for global deployments across multiple products, brands and regions.
- Enables product digitization at scale via printing and packaging integrations to put digital identities onto products at source.
Any Code, Any Connectivity
- Use any combination of batch, SKU or item-level identifiers on your products.
- EVRYTHNG support the GS1 Digital Link global coding standard, so you’re not locked into one provider.
- We work with any type of on-pack connectivity; QR code, Datamatrix, NFC or and proprietary tags from providers like Digimarc or Wiliot.