EVRYTHNG and Result Group Partner in Australia to Bring Supply Chain Transparency, Sustainability and Personalized Experiences to Consumer Goods Brands
EVRYTHNG, the Product Cloud managing digital identities for the world’s consumer products, today announced it has partnered with Result Group of Companies, Australia’s premier supplier of innovative product packaging solutions, to help brands deliver on consumer expectations for transparency, authenticity and personalized consumer experiences.
Teaming to accelerate the digitization of products in Australia, the EVRYTHNG Product Cloud™ links every product item to its Active Digital Identity™ on the web—joining up item-level data at every point in a product’s journey from manufacturing to consumer interaction. Digitized products provide visibility, validation and real-time intelligence as well as connect directly with people.
To bring the massive impact of product digitization to the forefront, EVRYTHNG co-chaired the GS1 standards development process that yielded GS1 Digital Link and was the first platform to allow consumer product brands to digitize products at scale. GS1 Digital Link upgrades the ubiquitous barcode used by two million manufacturers on more than 4-trillion product items per annum, so that every product item can now be smartphone-interactive, transact with point-of-sale systems and connect to the web — all with one code on the product.
For example, the world’s largest producer of Atlantic salmon, MOWI and EVRYTHNG rolled out the first mass-scale application of the new GS1 Digital Link standard. The end-to-end food traceability platform delivers full visibility into the provenance of salmon bought and consumed by customers worldwide. In a world where trust is a defining commodity, the level of transparency MOWI has achieved will fast become the new normal for every consumer product.
“Our partnership with Result allows us to expand our reach into a very important market for consumer goods brands,” said Simon Jones, Senior Vice President, EVRYTHNG EMEA & Oceania. “More than 4 trillion consumer products are made, shipped and retailed globally every year. To reach aggressive sustainability goals like those mandated in Australia, consumer product brands require end-to-end visibility into every product’s journey through the supply chain.”
It is only through this unprecedented data intelligence — the ability to track and authenticate every single item from source and production through to the consumer experience — can consumer goods brands make value chains more responsive, more efficient and engage their consumer audience directly and at scale through their product — the most effective and cost efficient brand engagement channel available to them. EVRYTHNG’s technology plays an instrumental role as manufacturers react to a radically changed world where smarter supply chains and direct consumer relationships are defining who survives and who doesn’t in response to COVID-19.
Jones added, “EVRYTHNG was founded with a vision to connect every physical product to the web, providing the data intelligence necessary to help this $13-trillion global ecosystem achieve sustainability goals.”
“EVRYTHNG brings a whole new dynamic to the way consumer goods brands in the region do business,” said Michael Dossor, Group General Manager, Result Group. “Together we are helping brands connect the dots between full visibility into their supply chains and the use of real-time consumer data analytics to achieve sustainability goals and inform marketing strategies. This technology is an extension of our team’s 30 plus years experience in uniquely identifying consumer goods for promotion; the concepts are in our company DNA.”
To learn more about how EVRYTHNG and Result can help your brand with its product digitization and supply chain needs please visit us at this link.
Result Group of Companies is a specialist supplier of Labelling, Shrink Sleeving and Coding & Marking machines as well as Self Adhesive Label stocks to the printing industry. We also develop, engineer and supply Reclose and Reseal systems for food packaging.
Our unique packaging products are tailored to specific manufacturing needs in markets such as Food & Beverage, Industrial Products and Other Machinery Suppliers. We have a strong connection to Product Development and Marketing Agencies with a team of over 150 years’ experience in the Packaging, Printing, Consumer Goods and Promotional marketing Industries.
From Product Branding and Promotional Interaction to Traceability and Regulatory marking, Result Group adds value, not costs to your business.
The EVRYTHNG Product Cloud™ helps the world’s consumer product brands run their businesses with data-driven intelligence through the digitization of products at scale and the use of data generated by those products. With EVRYTHNG, global consumer brands in sectors ranging from apparel, beauty, and personal care, to home goods, food and beverages can now know what their products know™. EVRYTHNG’s customers see and learn from each product’s journey from factory to consumer. EVRYTHNG helps businesses use this information to operate with more agility and integrity, and gather and apply real-time data intelligence. EVRYTHNG is a World Economic Forum Global Innovator and Technology Pioneer, originated the technology driving the GS1 Digital Link global barcode upgrade and won Fast Company’s World Changing Ideas Award for most impactful change driver for the consumer products category. Learn more at EVRYTHNG.com and @EVRYTHNG.