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BRAND:  Kit Kat, Allens, Smarties, Milo, Milky Barbrand promotions
PROJECT:  “You Win $50”
PRODUCT SUPPLIED:  Brand promotions, on pack promotion
BASE PACKAGING SUBSTRATE:  Printed packaging film
DELIVERY SYSTEM:  Off site – Carter Holt Harvey, Detmold, Amcor & Aperio Finewrap
BRIEF OVERVIEW:
Hugely successful Kit Kat brand promotions.  Across 4 sites and over 20 SKUs, instant win messages were printed for this annual multi brand promotion. Multi-up inkjet coders and software controllers were integrated into printing presses, slitters and carton folder/gluers to randomly print messages communicating a $50 Instant Win to consumers on opening their confectionery product.

brand promotions

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