On Tuesday, August 6, 2024, the largest gamification initiative officially kicked off. For the fourth year running, Result Group has joined forces with Hungry Jack’s, serving as the technical provider for the Hungry Jack’s UNO Campaign.
Overall, the technology delivery is similar to previous years. However, the use of the traceability platform provided by Result Group has further expanded possibilities and enhanced customer interaction through improved interoperability, taking the experience to the next level.
This year’s UNO campaign stands out from previous UNO 3 in three key ways:
For the first time, Hungry Jack’s is introducing Prize Pick, a new feature that empowers customers to choose their prize when they peel, match, and win selected items. This innovative addition to UNO allows winners to select between various prizes, ensuring they receive the experience that best suits their personal preferences
The never-before-seen Prize Pick addition to UNO will give winners the option to pick between selected prizes, choosing the best experience to fulfil their individual enjoyment.
Prize Pick winners could get to choose between epic prizes like economy flights for two people, or business Class for one to Bali with Garuda Indonesia. Additionally, experience-based prizes offer a choice between an ultimate Theme Park adventure or a luxurious Day Spa experience from Experience Oz.
The brand new feature also extends across Hungry Jack’s delicious free food prizes, allowing winners to choose between a Whopper® or Classic Jack’s Fried Chicken, and even a Bacon Deluxe or Cheeseburger, depending on their flame-grilled favourites.
This year Hungry Jack’s has further upped the ante with a revolutionary 1 in 3 chance to win compared to the 1 in 4 chances offered last year. With more chances to win than ever before the chances only get better for customers who choose to upsize their meal to a large.
The prize pool has increased significantly to an astounding $175 million, giving Hungry Jack’s customers the chance to instantly win thousands in cash prizes, a brand new MG3 or MG4 electric car, free fuel for a year with Caltex, a year’s worth of Hungry Jack’s, Beko home appliances, Event Cinema prizes, Sennheiser electronics, Amart gift cards, and many more exciting prizes.
“We are extremely proud to have been asked by Hungry Jacks to work alongside their team again in delivering such an innovative and exciting promotion. This is now the fourth time the Uno campaign has been implemented and each year it just grows bigger and better. The overall Prize Pool for this year increased to $175,000,000 plus the introduction of the Prize Pick, which gives yet another option on instant wins and further enhances the consumer engagement. The Uno promotion draws on Result Group’s core expertise including Data Management, Traceability, Self- Adhesive, Label technology and associated application equipment. We look forward to another successful promotion,” said Paul Rushton, Innovation Manager at Result Group.
As in previous years, Result Group produced mini cards using ground-breaking software and innovative digital printing technology. These cards were designed for gamification and were applied to drink cups and fries scoops using the Herma 500 Label Applicator, enhancing consumer engagement through interactive packaging
The Result team collaborated closely with Multi-Color Corporation’s (MCC) team of experts to achieve the perfect combination of label materials, variable printing, and printing techniques. The labels featured a two-layer design: the first layer adhered securely to the food packaging, while the second layer, the game piece, could be peeled away to reveal the prize. It was crucial that the dry-peel solution left no residue when the game piece was removed.
The material selected for the labels gave the game pieces a similar look to actual UNO™ cards and was easy for the consumer to remove and play the instant win game. The label ‘layers’ peeled off easily leaving the proper label layer behind (i.e. middle or base). The labels / tickets include elements to ensure customer comprehension on the winning/non-winning prizes, way to redeem and importantly mitigate fraudulent claims.
The production of the label components involves both conventional flexographic and digital printing presses and then a specialised converting system to bring the game piece together. The latter enabled mass customisation of the cards via digital technology, allowing elements such as text and graphics to be changed from one printed card to the next without stopping or slowing down the printing process.
The technology delivery remains consistent with previous years, with the Interoperability and Data Management solutions providing a strong foundation.
Consistent with previous years, the technology delivery was underpinned by robust Interoperability and Data Management solutions. This traceability platform represents an integrated, intelligent ecosystem of solutions designed to power products and supply chains, facilitating a data-driven and customised approach to digital innovation. By linking physical products with digital identities, the platform operates across various levels – line, factory, warehouse, enterprise, and supply chain – ensuring product quality through inspection systems and equipment, and providing end-to-end traceability from raw materials through production, distribution, and consumer interaction, all supported by integrated cloud data management.
