Costa is partnering with Navi Co Global in using Result Group’s EcoMark to replace fruit stickers with laser branding. At the Asia Fruit Logistic expo in Hong Kong, Costa’s avocados were on display with the Australian-made logo etched on the skin.

The EcoMark Natural Branding removes or causes a pigment change in only the outmost layer of the fruit or vegetable peel. The laser beam remains so close to the surface that fruit and vegetables are completely intact beneath their skin or peel, and shelf life is not impacted.

“This innovative new technology gives us the ability to laser etch the avocado without impacting the produce at all. It removes the need for the Price Look Up (PLU) sticker, which are mostly not recyclable. There are some compostable stickers, but they are expensive,” said Gilad Sadan, creative directive of Navi Co Global. Read more