On Pack Promotions
Engaging and impactful — increase unit sales, drive social shares, boost sentiment, and create campaign buzz directly from your packaging.
Engage. Excite. Drive Sales.
On-pack promotions are one of the most effective ways to drive consumer engagement and boost product sales, directly at the point of purchase. By utilising the prime real estate of the product packaging itself, brands can deliver powerful promotional messaging that goes home with the customer, ensuring visibility and action beyond the store shelf.
From instant wins to collectables and digital campaigns, our tailored on-pack solutions are designed to integrate seamlessly with your packaging operations and marketing strategy. Whether you need simple codes or multi layered coupon labels, we deliver campaign-ready tools with speed, precision, and proven results.
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Key Features
- Unique codes or identifiers (including security codes)
- Instant win messages
- Lotto or bingo style numbers
- Digital promotional links via QR or Datamatrix
- Call-to-action self-adhesive labels
- Multi-page pull-open coupon labels
- Fully customisable formats for seasonal or evergreen campaigns
Ideal Applications
- Fast food promotional campaigns
- FMCG shelf takeovers and supermarket rollouts
- Loyalty programs and competition entries
- Brand engagement and online conversion
- In-pack, on-pack, and peel-to-reveal concepts
Result Group Advantage
We manage every promotion as a full service project – from concept and material specification through to production and roll out. Our deep knowledge of packaging processes ensures compatibility with manufacturing lines while delivering the creative flexibility needed for compelling promotions.
Proven success: Result Group has supported Hungry Jack’s with their national UNO® On-Pack Promotion for four consecutive years, supplying millions of peel-and-reveal game pieces. The campaign is a benchmark for high impact QSR promotions, demonstrating our ability to deliver large scale solutions with maximum consumer impact.