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The Australian Institute of Packaging (AIP) has announced the finalists in the 2022 Australasian Packaging, Innovation and Design (PIDA) awards and we couldn’t be more excited (and proud!) to see the Hungry Jack’s UNO promotion being nominated as a finalist in the ‘Marketing Design Of The Year‘ award as well as the ‘Labelling & Decoration Design Of The Year‘ award.

“Packaging can elicit emotional responses in consumers and should be seen as your best form of marketing. The right packaging design and eye-catching aesthetics can create emotional stimuli that ensures a brand is purchased. The Marketing Design of the Year award considers not only primary packaging but also secondary and tertiary packaging designs” – The AIP.

Background

Twelve months ago, Result group played a pivotal role in bringing the UNO™ at Hungry Jack’s campaign to life.  Luke Pavan, Hungry Jack’s’ Marketing Director said, “The rigorous testing and problem-solving abilities to apply the UNO™ Game Card Panels on our Hungry Jack’s packaging has been flawless, and the final output truly showcases the quality of work. Thanks to Result Group, the collaboration with UNO™ will not only deliver a unique brand experience by having compelling packaging for customers to engage with during the promotion, but remind our customers of the unique, flame-grilled flavour at Hungry Jack’s.”

All in all, participating in the promotion is very easy. Simply buy food, peel ‘open’ the label and pairs of UNO™ game cards tell the story of the INSTANT win. However, it gets more complex when we dissect the mechanics of the promotion in more detail.

First of all, there’s the game label ‘cards’ themselves. The peel-to-reveal action and the design of the label allow for UNO™ game-pairing. The label is a specially developed peel open sandwich construction consisting of a peel off coupon and a leave behind layer.

The production of the label component involves both conventional flexographic and digital printing presses and then a specialised converting system to bring the game piece together.   The latter enabled mass customisation of the cards via digital technology, allowing elements such as text and graphics to be changed from one printed card to the next without stopping or slowing down the printing process. It is truly a remarkable printing exercise undertaken by Multi-Color Corporation (MCC) for what is one, if not the most complicated labels ever developed with a prize distribution as complex as ever done in promotional printing in Australia.

Computer databases, digital print devices and highly effective software were utilised to create high-quality, full colour game pieces for the fries scoops and drinks cups with a look and feel comparable to the highest of quality printing. All labels supplied are traceable to each manufactured roll and unit produced.

The PIDA Awards are also the exclusive feeder program for Australia and New Zealand for the prestigious WorldStar Packaging Awards run by the World Packaging Organisation. All 2022 PIDA winners will be
automatically eligible for entry into the 2023 WorldStar Packaging Awards competition.

You can read more about the Hungry Jack’s UNO™ promotion  here

 

 

 

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