- IDlocate: consumer facing authentication platform
- Web based deployment; works on any smartphone or handheld device
- Unique QR Code driven; print every pack with existing or new coding system
Result Group and our strategic partner, IDlocate, are a finalists in the 2016 Foodbytes! innovation awards.
Foodbytes! is an invitation only event designed to connect food industry leaders and investors with companies that are innovating and disrupting the food chain with ground breaking ideas in food, agribusiness and technology.
Selected from hundreds of applicants, IDlocate has been called on to demonstrate this innovation new technology at the Farm2Fork Summit next month in Sydney.
This industry affirmation allows us to conclude that IDlocate is the ideal strategic partner for Result Group, allowing us to continue delivering best practice solutions for our clients.
– Result Group GM, Michael Dossor
The IDlocate authentication platform uses a company’s source data and prints in real time on every unit. With one easy scan, consumers can then verify the product’s authenticity, check product recall status and learn more about your product and brand.
It is built on an enhanced version of a proven platform that has been delivering unique coding solutions for the last 15 plus years, and addresses all the issues and risk in printing a unique identifier in a manufacturing environment.
The additional benefits to brand owners is the ability to check supply chain and distribution without the need for third party feedback and the ability to engage with consumers and deliver brand messages in real time.
Because the platform is web based, there is no need for a specific code reader or app. It does not matter what model smartphone or what social media application or code reader a consumer is using. This is great news for marketers as the content delivered to the consumers can be as broad as the brand owner wants, for example serving suggestions and promotional offers.
The strategic partnership with IDlocate allows Result Group to continue delivering best practice solutions for clients in an off the shelf manner.
If you have any concerns about product counterfeiting or product security, or would like a demonstration of the IDlocate authentication platform please enquire here or call Michael Dossor on 03 9706 4474.
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