Dominique El Bez, Veracity Protocol’s Chief Commercial Officer, expressed enthusiasm about the partnership: “We are thrilled to partner with The Result Group, a company that shares our vision that in a fully digitalized world, physical items will be tracked, authenticated, and tokenized through computer vision based on microstructure to become the custodian of their own identity. This collaboration aligns perfectly with our mission to provide access to the most advanced Vision AI Standard to protect people, brands, and products in the digital world.”
Michael Dossor, CEO of the Result Group, commented on the collaboration: “Trust will be a key value in a fully digitalised world. We are excited to embark on this partnership with Veracity Protocol. Their innovative approach to vision AI technology complements our mission to provide best-in-class and future-proof track & trace and authenticity solutions to our clients. Our involvement in the packaging and printing markets, where our technology requires no change to the physical printing process or additional prepress preparation, underscores our commitment to seamless integration and efficiency.”
The partnership aims to address the persistent issue of counterfeits across various sectors by introducing an ultimate AI authentication layer that leverages the microstructure of object surfaces. It also addresses challenges associated with tracking items without identifiers, previously untraceable within the supply chain, but now trackable thanks to Veracity Protocol’s advanced vision AI technology.
