TRUST AND TRANSPARENCY: UNIQUE DIGITAL IDENTITY TO PROTECT YOUR COSMETIC PRODUCTS – ANTARES VISION GROUP
Counterfeit cosmetic products pose a real threat to consumers and brands. Unique digital product identities empower beauty and cosmetics companies to mitigate the financial impacts of counterfeits and diversion by capturing real-time data at every node of the supply chain, ensuring that only genuine products are making their way to consumers. Traceability also enables full transparency within the network of suppliers, manufacturing contractors, co-packers, distributors, and resellers in store or online. Real-time visibility also contributes to stock optimization, to maximize overall efficiency and sustainability
Track and Trace Solutions for the Cosmetics Industry
Cosmetics products are not just a matter of beauty. Behind them, there’s a world of innovations and technologies to guarantee their safety, integrity, and authenticity to protect the end-users. Discover the next-gen of product traceability for enhanced brand protection and product diversion control.
Inspection solutions for the cosmetics industry
We provide a wide range of inspection solutions for the beauty industry. Our inspections include x-ray, metal detectors, leak and seal, and label inspection checkweigher. In addition, to complete our range of solutions for cosmetics production, we provide well as handling systems.
The data-driven plant management to enhance productivityThe path of operational excellence is embedded in data management. Companies that welcome digital transformation and embrace data management are setting the direction to improving profits and staying ahead of the competition: How to collect Data? How to access and successfully explore them to steer growth and increase value? Companies must address these questions to stay competitive. With Digital Factory, we empower companies to make better-informed data-driven decisions by exploiting the power of Data.
FIGHT COUNTERFEITS, CONTROL PRODUCT DIVERSION
Fake beauty and cosmetic products bypass quality control processes and regulatory governance, which means they can contain harmful substances. They mimic the originals, undercutting sales and harming brand reputations. Unique digital identities can be the first line of defence against counterfeits, which the OECD said accounted for 2.5% of world trade in 2019. Traceability also provides powerful tools to identify product diversion, or parallel markets, alerting relevant stakeholders when products are scanned at a location that does not match with the distribution plan.
GUARANTEE QUALITY AND INTEGRITY
But there’s more. Unique identities allow the association of an extremely wide amount of data related to production processes with the product itself. Such is the case of quality data coming from visual inspection systems that are deployed to ensure product quality and container integrity on production lines (eg. filling level, weight checking, label application), in line with legal requirements and with Good Manufacturing Practices.
From ingredients traceability to packaging controls and supply chain monitoring: tracking more information from your production processes and your cosmetics products means optimizing stocks and minimizing waste, to establish a new, technology-enabled standard for your ethical practices and sustainable strategies. Product transparency becomes competitive advantage, supporting brand values and generating consumer trust.