BRAND: Tim Tam
PROJECT: “Win me”
PRODUCT SUPPLIED: Brand promotions, on pack promotion
BASE PACKAGING SUBSTRATE: Printed packaging film
DELIVERY SYSTEM: Off site – Amcor
BRIEF OVERVIEW:
Food grade unique codes were printed on the inside of packs for this promotion. The printing of the codes was performed on a high speed wide web gravure press. Multiple printers and code control software was used to print a unique identifier on every pack for entry via a purpose built web-site.
