BRAND: Kit Kat, Allens, Smarties, Milo, Milky Bar
PROJECT: “You Win $50”
PRODUCT SUPPLIED: Brand promotions, on pack promotion
BASE PACKAGING SUBSTRATE: Printed packaging film
DELIVERY SYSTEM: Off site – Carter Holt Harvey, Detmold, Amcor & Aperio Finewrap
BRIEF OVERVIEW:
Hugely successful Kit Kat brand promotions. Across 4 sites and over 20 SKUs, instant win messages were printed for this annual multi brand promotion. Multi-up inkjet coders and software controllers were integrated into printing presses, slitters and carton folder/gluers to randomly print messages communicating a $50 Instant Win to consumers on opening their confectionery product.
